My Story:

Wanting to explore emerging design disciplines and get more experience, I decided to do a masters in Digital Media Management at Hyper Island in 2014. That’s when my view changed of how I could use my design skills. I met a kindred spirit who also wanted to use design for something meaningful. We started Spaghetti and use this as our vehicle to drive change, actively demonstrating that things don't have to be the same.

"Humanity is acquiring all the right technology for all the wrong reasons." – R. Buckminster Fuller

Everyday we are all affected by massive social and systemic issues. I believe passionately that we can design a better future.  To get there design professionals and experts must think differently about the role we play in working with people, and we need to get to making and showing radicaly optimistic alternatives to the current status quo.  

I feel we all need to move away from a culture that is driven by egos and the idea of a 'hero designer' who comes up with all the answers. It seems to me that we need an approach that is more humble and open to the prospect of involving and supporting people through the creation process. Change is needed and we can't do it alone.


With a degree in Visual Communication and 3 years of management experience I combine a broad range of skills that I have developed further on my MA at Hyper Island. Some key skills include; Strategic Design, Rapid Prototyping, Project Management, Idea Generation & Concept Development, Change Management, User Experience: Human Interaction, design and research.


Current Focus:

SPAGHETTI Monograms - black-03.png

Co-Founder: Spaghetti.

Strategic Design

2015 - to date


Fellow of the RSA

(Royal Society for the encouragement of Arts, Manufactures and Commerce)




Introduction to Art Direction



BA (Hons) Visual Communication

(2007 - 2010)